A NEW CHAPTER A NEW EMBLEM A NEW FC TOKYO

Tokyo is passionate

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FC TOKYO will take a new step in history.

We aim for even greater heights,
together with everyone, in order to grasp a better future,
we will take a step forward with a new emblem starting next season.

NEW EMBLEMCONCEPTDESIGN STORIES

"Inheritance and Innovation"

The club's desire to "inherit" the history it has built and create a new history through "innovation". This overlaps with the city of Tokyo, where old and new mix and various people and cultures come and go. FC Tokyo will continue to strive to be an even more attractive club, befitting of the capital city of Tokyo.
We believe that the new emblem will become a symbol of hope and a way to share joy and sorrow for all FC Tokyo family, including fans and supporters.

FOUR STRIPES

The four lines represent the foundation and values of the club, creating culture and representing the forefront, creativity, diversity, and potential.

ELEVEN STRIPES

The 11 lines rising to the right represent the players who never stop challenging themselves and always strive for victory and greatness.

ONE STRIPE

One line represents the strong unity between fans, supporters, players, and the club as One Team, and symbolizes the "+1 goal" football style.

TOKYO STRIPES

The city of Tokyo, where diverse cultures and people intersect, and the diversity of the club, FC Tokyo, is expressed through three stripes.

STRUCTURE

The silhouette of the shield is based on the existing emblem, but with a more modern touch. The elements are composed of pentagons and hexagons, which make up the icosahedron of a soccer ball. The diagonal stripes reflect the golden ratio and the angles of the pentagon that forms the star of victory.

LOGOTYPE

Aiming to represent the capital city of Tokyo, we have made it simpler and more modern. We have unified the club name in Japanese and English, and removed the "." from F.C.TOKYO to improve visibility.
*Club credit will also be "©FC TOKYO".

INTERVIEW

OKUHARA
TAKASHI

Takashi OKUHARA

FC Tokyo has evolved the club, team, and players with the vision of "Tokyo is passionate". As a team that lives up to this vision, we must play games that live up to it, and the players must perform to match it. And the academy I belong to has a mission to nurture players who will shake the hearts of many people. First and foremost, we want to be a club that can be passionate with the fans and supporters as we aim for the league title.
The new emblem has been strengthened with the club's value of "frontline" while inheriting the previous emblem. Just as I have changed my feelings towards the emblem throughout my career as a player, this emblem will carry the joy, frustration, and various emotions that the club will experience in the future. And it is expected to evolve into a symbol of a club that is truly loved by everyone.
In order for the new emblem to shine brighter, the thoughts of not only the top team, but also the academy players, club staff, and fans and supporters are essential. Let's continue to walk together towards even greater excitement.

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SATO
YUKIHIKO

Yukihiko SATO

FC TOKYO wants to be a strong and attractive team. We want to win, be entertaining, and make people want to come to the stadium. We want to be a strong presence that makes people think that way. We will look to the future, from the present to the future, and move forward to make our new emblem a coveted one.
The weight of fighting with the emblem, both as a player and as a coach, remains the same. The emblem is an icon and also a symbol of aspiration. The players hit the emblem with their fists, and the fans and supporters raise their fists in the same way. I feel that this action shows respect for the emblem and the players. And for me, it is a great honor to fight alongside the players while wearing the FC Tokyo emblem.
Our goal as on-site staff is nothing less than winning the league. When we achieve that, this emblem will gain even more value and the weight of pounding our chests with our fists will be greater than it is now. The younger generation of players will play while feeling the weight of the emblem that their seniors have built. In order to grasp the future, the support of all our fans is essential. Please suffer and rejoice together, and continue to encourage our players.

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ISHIKAWA
NAOHIRO

Naohiro ISHIKAWA

When scoring a goal, when winning, when wanting to show our power. As the players hit their chest emblem to show everyone, the emblem is a symbol of the club and is used to share our thoughts and become one. I myself have also built up the value of the emblem while walking with the club.
The new emblem inherits the blue and red of FC Tokyo and while inheriting its soul, it also embodies the diversity of being the representative club of Tokyo. The individuality of players, coaches, managers, club staff, and supporters. The diversity of FC Tokyo and the club's flat relationship are expressed by stripes.
The value that this emblem can bring is yet to be determined. There will be failures and successes in the challenge. With all of that as our strength, we want to emit a presence that everyone can be proud of. That is the change and evolution we are striving for.
"Tokyo is passionate", we want to continue sharing such emotional moments both on and off the pitch, and together we want to share joy and sadness, and create a new image and strength for FC Tokyo with the FC Tokyo family.

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TYPOGRAPHY

Sophistication and innovation. Creativity and potential.
This is a typeface that embodies the value of FC Tokyo.

FC TOKYO EXPANDED

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
1234567890

FC TOKYO CONDENSED

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
ABCDEFGHIJ
KLMNOPQR
STUVWXYZ

COLOUR

Blue, red, and gold, following the club's traditional colors.
Blue represents sophistication and composure. The players who calmly perform on the pitch and ruthlessly score goals.
Red inspires teammates, brings joy to the stadium,
and creates passion throughout Tokyo.
And, Gold represents the shining glory of Tokyo city.

TOKYO BLUE
PANTONE 2747
C100 M95 Y15 K25
R0 G10 B110

TOKYO RED
PANTONE 3546
C0 M100 Y100 K0
R255 G0 B0

URBAN GOLD
PANTONE 7562
C25 M35 Y70 K5
R190 G150 B100

APPLICATIONS

We will deploy various tools to embody FC TOKYO.

LIFESTYLE

LIFESTYLE brand uses the two-tiered logo type of FC TOKYO.

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