[Updated: 5/9]
We have added details about the event.
On May 12 (Fri), 2023, during the Meiji Yasuda J1 League Sec. 13 match against Kawasaki Frontale (kickoff at 19:30 at Japan National Stadium), we are pleased to announce that we have received sponsorship from "New Balance Japan Co., Ltd.", our club sponsor, and will be holding the 'New Balance Day' event.
On May 12 (Fri), in commemoration of the event called "Grey Day" where New Balance celebrates its brand worldwide, we have prepared various plans where you can feel the charm of New Balance, such as booths and exhibitions of new products related to New Balance, as well as special performances unique to the Japan National Stadium. We sincerely look forward to your visit and participation.
□ Target Match
May 12, 2023 (Fri)
2023 Meiji Yasuda J1 League
Matchday 13: FC Tokyo vs Kawasaki Frontale
(Kickoff at 19:30/Japan National Stadium)
Ticket Release Date
【General】
Apr 22 (Sat) 10:00～
For more details about ticket sales, click here
□ Implementation Details
At New Balance, we create a global event called "Grey Day" with the theme of the color "gray," which symbolizes our brand, and celebrate it as a special day every year. This year, it will be on May 12 (Fri). We are currently planning content to enjoy this memorable day together with all of you.
①NB History wall with FC Tokyo
To commemorate the 30th anniversary of the J.League and the 25th anniversary of FC Tokyo, a History wall showcasing the 117-year history of New Balance with episodes and shoes from that time will be installed.
【Location】
Next to the merchandise store near E1 Gate
【Start Time】
Until Kickoff at 15:30
NB History wall with FC Tokyo, limited tattoo seal will be presented to the first 1,500 participants!!
[Tattoo Shield Design]
②Mural Art (Drawing the present and future of NB and FC Tokyo together)
We will be conducting a participatory mural art with the fans and supporters who visit!
【Location】
Next to the merchandise store near E1 Gate
【Start Time】
Until Kickoff at 15:30
[Mural Art Design]
③NBWALL
We will set up a photo spot based on the visual of the 25th anniversary uniform.
【Location】
Next to the merchandise store near E1 Gate
【Start Time】
Until Kickoff at 15:30
【NBWALL Design】
④NB KICKS SNS Plan (SNS plan where shoes are given away every 15 minutes!)
New Balance staff will approach those who are coordinated with New Balance shoes and apparel at the Japan National Stadium, and we will post it on our official SNS (Twitter, Instagram). Guess what! One person every 15 minutes will receive a pair of New Balance shoes as a gift! Details such as the target time for the giveaway and staff presence area on the day will be announced at a later date.
⑤myNB Registration Campaign
We will be conducting a gift campaign where you can win luxurious prizes by registering (for free) for New Balance's membership service "myNB"!
【Implementation Period】
May 8 (Mon) 12:00 - May 12 (Fri) 23:59
【How to participate】
Please register (free of charge) for the New Balance membership service "myNB" and select your desired product from the dedicated application form to join.
◇To apply for the campaign, click here
※Registration with myNB (free) is required. You can proceed to the application form after logging in as a myNB member.
□ Sponsor
New Balance Japan Co., Ltd.
