NEWSNews

2023.7.19[Ticket]

Announcement of the introduction of "Dynamic Pricing" for price fluctuations

Thank you for always supporting FC Tokyo.


We will implement ticket sales using the "Dynamic Pricing" system for three home games held after August, with the aim of setting ticket prices at a reasonable price that meets the needs of fans and supporters and attracting more customers to attend.


In sales using dynamic pricing, the ticket prices may vary depending on the timing of purchase, even for the same match. Please make sure to check the latest prices before making a purchase.



□What is Dynamic Pricing?
Dynamic Pricing is a system that predicts the demand for each game based on big data analysis of game schedules, seat types, market conditions, weather, and individual preferences, and automatically adjusts ticket prices to be sold at the "appropriate price" according to the demand.
With dynamic pricing, the price of tickets for the same match may vary depending on the timing of your purchase. Please make sure to check the latest price before purchasing tickets.
The pricing will be determined based on the past ticket sales records of FC Tokyo and the sales records during the sales period, using the unique price calculation technology of Dynamic Plus Co., Ltd.



□Target Match
・Aug 26 (Sat) Vissel Kobe vs. Kobe Univ
・Sep 3 (Sun) Avispa Fukuoka Game
・Oct 1 (Sun) Gamba Osaka game



□Target Seat Type and Base Price
It is planned to apply to all seat types.
The basic price will be announced at the time of the ticket overview release for each match (approximately 5 weeks before the match date).



□Q&A
Q1 Where can I check the price?
Please check the FC Tokyo (J-League Ticket) page for A Ticket.


Is the Q2 U-18 price also subject to dynamic pricing?
A: This is the target.


Is the Q3 member price also subject to dynamic pricing?
A: This applies to the target. We will sell it at a member price that multiplies the discount rate for each seat type by the calculated regular price.


Q4 Is it possible to be cheaper than the base price?
A: Yes. Depending on factors such as sales conditions and weather, the pricing may be lower than the base price. However, for seat types that are expected to be sold out based on past sales records, the pricing is expected to be higher than the base price.


Q5 What is the price on the day of the match?
A: The prices on the day of the match will also be sold at dynamic pricing.


Q6 Are there upper and lower limits for the fluctuating price?
A: There is no upper limit price. There is no lower limit that falls below the unit price of annual tickets (unit price per game).


Q7 Is there a possibility that general admission seats will be priced higher than reserved seats?
A: Yes. The price is determined by the supply and demand balance, so there is a possibility that general admission tickets may be priced higher than reserved seats. The same applies to reserved seats as well.


How much is the payment amount when choosing convenience store payment for purchasing on the Q8 WEB?
A: The payment amount will be based on the price at the time of booking the ticket on the web.


Q9 Are there any payments or refunds for price differences due to price fluctuations?
A: There will be no additional charges or refunds even if the price changes at a later date.


Q10 What happens to the refund amount?
A: In the event that a match is canceled or postponed, a refund will be issued for the ticket price at the time of purchase.


Q11 Can I change or cancel my ticket?
A: Just like regular sales, changes or cancellations after purchasing tickets are not allowed.


Q12 Can I resell tickets?
A: As before, it is possible to resell QR tickets purchased through FC Tokyo. The maximum listing price will be the purchase amount.


Q13 When will the price change be made?
A: It will be held irregularly. However, there will be no more than 2 changes per day.


Q14 How is the price determined?
A: Based on the past ticket sales performance of FC Tokyo, the sales performance during the sales period, and the latest sales situation, it will be conducted using Dynamic Plus Co., Ltd.'s unique price calculation technology.